About Newcastle Eats
Authentically reviewing Newcastle’s
restaurants since 2011.
Hiya
Newcastle Eats is my outlet to write about Newcastle restaurants, North East food and drink producers, and food events in this city. Occasionally beyond.
This site exists for one reason: to share honest experiences of eating out, and hopefully point you towards somewhere brilliant you’d never have tried otherwise.
— jeff
What you can expect
- An aim to have a higher editorial standard than the average shitposting TikTok account
- Organic, in the moment photography, taken with my iPhone
- Someone that supports the industry and local economy by paying for my meals, big or small
- Authentic, human-written content and a commitment to no AI slop here, ever
- Unapologetically me — I design, create, manage, and write every word on this site
What I’m not
- A shill that has *ever* asked for a free meal
- An ‘influencer’
- Into chain restaurants (mostly)
- Affiliated with absolutely anyone else online with newcastleeats in their username or URL
- A professional/paid-for critic (I try my best)
- Likely to post your boring press release
- Looking for SEO assistance (really, I’m not)
I do not do #ad content anymore.
As of 2023, I have a hardline stance and I will not be running any paid for content on this site or my social profiles anymore.
That said, I have done this content in the past (it will be older, and always be denoted #ad). It always made me feel a bit dirty, so I’m aiming to be a cut above the rest by not doing it. I do accept certain types of content which help me fund the site, such as link sponsors — these do not impact editorial judgment at all as they are always outside of the hospitality industry. I spend a large proportion of my time and money on gaining a better understanding of the food & drink of the city.
Integrity is really fucking important to me, so if you want to question it, get in touch and I would love to voice my opinions.
Editorial stance
Manifesto
This site is deeply ingrained in my identity now, and this is what it means to me to write on here each week:
🔏 I’m independent, mostly
As sentiment toward influencers becomes increasingly negative, I try to remember why I do this. I’m not in it for free fish & chips from a local chippy (to those doing this…really?).
You’ll find hundreds of accounts on social media that do that. I do my own thing. Most of the content you see here will be from independent businesses, not global brands. You cannot buy my reach.
🫕 Proudly in the 1% better club
I wholly, unreservedly engross myself in an ever-changing world of food & drink, and try to learn more about the industry every single day. If I can be 1% more knowledgeable about diverse ingredients, ancient techniques, and classic cooking, I can be more engaging for everyone. Most others, don’t.
💬 This is a two-way conversation
My DMs are always open — this site is for shouting loud about where’s great — for you. Am I posting about too many high-end meals. Or too many crappy takeaways? Is there somewhere I’m painfully missing? Do you wish I took more pics? Do you completely disagree with something I’ve written? Say so, and I will get back to you and adjust where I’ve gotten it wrong.
If you’ve got a question, comment, feedback, correction, inclusion, or other query, email me, get me on Instagram or fill out the below and I will reply to you where relevant.